SCREAM is set in Santa Rosa, California, a small quiet town that's come under siege by a murderer who takes all his cues from the movies. The young people he targets can only survive if they have the presence of mind to follow movie rules: Don't answer the door. Don't hide in the closet. Don't just stand there. Don't go back in the house. Don't trip. Don't answer the phone. Don't ask, 'Who's there?' Don't have sex. Don't drink or do drugs. And never, ever, under any circumstances, SCREAM.