Lalaloopsy takes place in a world in which rag dolls come to life in a very special way. Based on the toy product line of the same name, in Lalaloopsy players enter a world of 'Lalaloopsy Land' which is filled with an assortment of friendly, craft-minded rag dolls. Each of the 12 dolls featured in Lalaloopsy has her own personality, birthday, pet and home filled with items specific to the fabric used to make her. Just a few of the playable dolls include: Mittens Fluff 'N' Stuff, Tippy Tumblelina and Crumbs Sugar Cookie. Players can do arts and crafts to give as gifts to in-game friends, help those friends with tasks, explore Lalaloopsy Land and more. With your love and a little bit of imagination, the Lalaloopsy magic can go on forever.